We Marketing
Let me give you an example. A reader recently asked me to look into a company called We Marketing. They offer you a home-based opportunity to make “£250.00 - £750.00 a week”.
The idea is that you simply “process orders” according to the instructions they send you. So I went to the site, only to be confronted by a dark-haired cyber saleswoman. I mean, she looked alright for a computer animated character, but it’s hardly something that would convince me to take an opportunity seriously.
Saying that, I knew instantly that this was one to be avoided. Cyber-chick aside, the site looked clumsily put together and didn’t fill me with confidence.
The opportunity is pretty much as follows:
· You fill out various database forms with a list of advertising companies they give you. These are leads that may or may not be any good.
· You then place classified adverts with them offering the same “work from home and earn 250.00 - £750.00 a week” message that brought you to We Marketing in the first place.
· If and when you suckered in some fellow seekers, you send them the same kind of package that told you how to place these ads.
This is known as the "data processing” trick. It sounds like a real job, but you aren’t really processing orders. You are placing ads using leads that you have to pay for, and which you then have to select and pursue yourself.
You may generate some money from these ads if (and it’s a BIG “if”) the leads are any good and the market isn’t saturated... but I doubt it. With no real product at the heart of this, you’re really just paying money for these guys to give you leads that expand THEIR business.