Kleeneze
Catalogue Marketing
The idea behind Kleeneze is that you pay £80 for a bunch of instruction manuals, videos, and 50 catalogues.
You then begin posting these catalogues through doors, collecting them a few days later, hopefully with some orders.
Then you pocket the commission and buy more catalogues.
Simple, huh?
Well, if you’re considering it, I’ll say this upfront. It’s not a scam, and there are people who do make good money from this.
But there are a few things to bear in mind.
Going from door to door, posting catalogues is fine on a sunny day. For a few weeks it might be fun.
But when you have to go out in wind and rain… and when your customers aren’t in to collect the orders… and when grumpy types come to the door to shout at you for pushing “junk mail” at them… and when you have a week of poor sales.
Then you might think again.
And believe me, you have to post a LOT of catalogues to make any money.
The maths goes roughly like this...
Average orders are £10. The average number of people who buy is 10%. So for every catalogue you put out you’ll get £1 worth of orders.
You earn 21% of every order you place. So when you place a £100 order, you’d earn £21.
Right away, you can see that’s a lot of catalogues to put out. Even a thousand catalogues will earn you only £210.
Remember that you only get 50 to start. All future catalogues you have to pay for. Kleeneze change their catalogues every season, too, which means you have to spend money to keep up.
You don’t get a dedicated ‘patch’ to patrol with your catalogues, so you’ll also have to fight competition from other Kleenezers.
This means building up customer loyalty, and taking it on the chin when someone gets there first.
All of this eats up your time and profits.
To get past all this, you are encouraged to build a team, putting out ads for recruits and paying them commission.
Again, this takes time and skill on your part. And the money comes out of your profits.
Or you could go the MLM route
As you know, I hate MLMs that don’t involve any product or service.
But in the case of Kleeneze, the multi-level-marketing is fine, because there’s a product and customer base behind it. It’s a fair and honest way to grow this kind of business.
To boost your income, you can recruit and train new members for a bigger slice of commission. You’ll need to be good at network marketing to do this.
It all adds up. So ask yourself: have you got time to deliver and collect catalogues every day, commission extra team members and network for new recruits?
It seems to me that a lot of people struggle to make it work. They lack the time, the dogged determination and networking skills.
But there are many people who make money from Kleeneze. They’ve built up big teams with huge distribution areas. They’ve stuck with it and are now reaping rewards from their expertise.
So, with a few reservations…
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