The saucy lingerie secret of making money in a recession
Today's Adventure in the Biz Opp Jungle
'In which Charlie explains why saucy
lingerie sales soar in recession, and reveals
a counter-cyclical money making
opportunity'
Hi,
As I've mentioned many times before, I'm well
into health products.
It's a huge market, but full of potential for the
ordinary guy to make some money.
In the past 3 years I've helped set up health
affiliate websites and email services... ghost-
written books and reports... done off-the-page
newspaper ads for people with products to
flog... and marketed imported products from
overseas.
I love it because it's something that uses a lot
of the stuff I've learned over the years - but
ISN'T anything to do with marketing home
businesses.
I know I grumble about this a lot, but it's
true...
There are some brilliant and skilled
entrepreneurs in the business opportunity
publishing world.
But there are many fakes too.
As I've discovered, a lot of these so called
"experts" and self-made millionaires didn't ever
run a proper business.
Instead, they made up some rubbish money
making system. They wrote it down. They got a
flash copywriter to jazz it up. They then sold it
to other people who paid them good money for
this rubbish, thinking the 'guru' had some kind
of secret.
The gurus made a load of profit from this. Then
they boasted about their amazing business
success.
This helped them gain enough credibility to sell
MORE of the same idea to even MORE people.
And so they get ever richer.
But really, all they've done is flog one rubbish
"one trick pony" idea to a bunch of people.
Then they've sat back and got rich off the back
of it. They haven't actually started from scratch,
or applied their ideas anywhere else.
All this is fine, I suppose... if you want to be an
unscrupulous Arthur Daley. It's the perfect
strategy... if you want to hover at the fringes of
respectability like a tramp who's found a new
suit in a bin and turned up at a party.
However, my aim has always been to find as
many strings to my bow as possible...
So I've dabbled in quite a few random areas -
including computers, high level investment
newsletters, mail order art, personal finance,
diets and food.
Not always successfully, I'll admit. But I'm still
learning.
And I'll tell you what draws me to NON-
business and finance products...
The secret of LINGERIE!
One thing about health and lifestyle products is
that they sell well, even in a recession. In fact,
they could be considered as counter cyclical.
By that I mean that the desire to stay healthy
and happy actually goes UP when economic
times get hard.
To give you an example, Debenhams have just
conducted a survey. It says that sales of racy
underwear have soared by 50% since the
economy slumped. They're now selling at a
"record rate".
Debenhams says that thousands of British
couples are now "rediscovering the benefits of
nights in".
I know from experience that sales of
supplements and other mood pick-me-ups are
also in rude health at the moment.
Which brings me to today's product.
Is Vemma a goer?
Vemma Builder is a company that offers you
the chance to sell liquid multivitamin and
mineral supplements.
Now this is attractive, because these sorts of
products have always done well.
It's a multi-level marketing opportunity where
your aim is to attract more leads who will then
sell on the product to other leads.
One online Vemma user says:
"Good parent company (New Vision) with good
leadership. Binary pay plan - not to my liking
but some folks swear by them. I think using the
web as a presentation model is fine."
And this is true. MLM is an established method
of marketing a product by getting thousands of
ordinary people involved in pushing the
product.
Saying that I don't know anyone who makes a
lot of money from these MLMs, except people
who run them.... or people who have large lists
of people into which they can sell on the
opportunity.
Neither I nor any of the people I've done health
products with use this method of promoting
wars. But maybe that's just me.
Another Vemma person agrees with me:
"These down-line building systems look great
on paper but seldom deliver. They sound
duplicable, but they aren't. To use them
successfully you have to be able to drive a
huge amount of traffic to your site - that means
you know how to do that or buy thousands of
leads weekly and monthly."
I came across an online user who has had
more success.
"I'm in Vemma, it is a great company. The
product just got mentioned in May edition of
Esquire magazine..."However, they add "I
would not try this unless you have lots of
money to invest in leads. It does work, but
takes time and money."
This makes sense to me. In my view, if you're
an internet marketer or has lots of 'leads' (email
addresses of people who buy stuff) this could
be an instant goer.
If not, but you're willing to put time and effort
into finding ways to drive traffic and new leads
to your site, then this could be for you.
Otherwise, I advise caution. There may be
some easier ways than cruising on the back of
an MLM...
How to make money in the health market
This is something I will return to. But there are
a few ways you can start to think about making
money in the health market...
1. Create a special report on a niche area
of health and get it online with a
'squeeze page'. This will collect the sort
of people looking for products.
2. Create your own ebook or report and
use it to profit while also collecting
health buyers to whom you can market
OTHER people's products.
3. Promote the many health information
products that exist with pre-written sales
pages and automated commission on
www.clickbank.com
4. Create a email service to market niche
products via email (see Jon Street's 30K
a Day for details on how to do this:
30K DAY)
In terms of choosing a niche, think about diets,
pain relief, and ways to solve specific
problems, like migraines, hot flushes, joint pain
and insomnia.
The key is to find out where the millions of
eager health product customers are searching
for solutions to their problems.
Either that, or simply start selling LINGERIE!
Later Alligator,
Charlie Wright
