Today's Adventure in the Biz Opp Jungle:
'In which Charlie learns some good news about his face... and the Pegasus betting system... but has BAD news about Betexprofits.'
Hi,
I had some good news this week.
My face SELLS.
I know this because, on Friday, Nick Laight recommended my book, 'The Inbox Tycoon', to his What Really Makes Money email subscribers.
Have you seen the sales page for my book?
Then you'll remember that it features a photograph of me, drunk at a party, wearing a hat and a pair of 1980s sunglasses.
Check it out:
www.bizoppjungle.com/mybook
Now, I've always had a problem with my face. When I was a teenager, I looked about 4 years younger than all my classmates.
Until I was 22 I had to take my passport to the pub, which was awful. And once, when I was 30, somebody asked me what I was studying for my A-levels.
For this reason, I've never felt that my appearance inspires much confidence or respect... what with my baby face, scruffy hair and 1970s clothes.
So I wasn't surprised when Nick's wife and business partner suggested that my oddball, youthful face might put people off buying my book.
They decided to test it, just to see.
(A golden rule of marketing is: NEVER assume, always test things first.)
Half of Nick's emails went out with a link to the version of my promotion that YOU saw before Christmas. The other half got a version with no photo.
The result?
The version with my face OUTPULLED the version without by a ratio of about 7 to 1.
A resounding victory for my face, methinks.
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And an interesting lesson
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This is something to bear in mind. If you're selling someone's product, or even your own, sometimes including a photo can lift the response.
I guess that human beings are emotionally conditioned to respond to faces.
Get yourself a digital camera and you can easily take some snaps to attach to your website, brochure, sale letter, or CV.
By the way, if you don't already get Nick Laight's free email service, then I highly recommend you do. This is a guy who, with his wife, took a home publishing business from zero to a million pound turnover in 3 years.
He knows what he's talking about, and has more ideas, advice and blueprints than you can shake a big stick at.
Go here and you can sign up:
http://www.canonburypublishing.com/wrmm
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A second piece of good news
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As you know, I'm a little sceptical about racing tipsters.
But last year, I took notice when What Really Wins Money's Clive Keeling recommended John Hamer's 'Pegasus Racing Club'.
This is an online tipping service based on compounding and progressive staking. Rather than going for long-priced horses, Pegasus looks for short- priced favourites, aiming for just 1% profit per day.
You then compound this every day to build a rolling profit. It's low risk, low reward strategy, and seems to have worked for at least ONE of my readers.
Last week I got an email from a Biz Opp Jungler who said:
"I have been trialing Pegasus for almost a month & I would also highly recommend it. It's definitely reliable and the support tools are easy to use dynamic & effective."
Rare good news about a tipster! You can read my full review of the Club on my website:
http://www.bizoppjungle.com/review/2006069.html
"However," my reader went on to say, "it doesn't suit people like me who are out all day at my day job & do not have the opportunity to be at a PC for the crucial timings."
I can see her point.
The idea with Pegasus is that after 10:30a.m, you log on and access the selected races for that day. So if you have a day job where you can't easily go online and have a cheeky look while the boss isn't looking, you may have a few difficulties.
When I used to work in an office, I spent as much time looking at stuff online than I did actual working.
Perhaps I was lucky! Or my bosses were blind to my skiving!
...Or I wasn't important enough to care about.
So what's the alternative for the unlucky ones who can't take a sneaky look online during the day?
My reader suggested I have a look at 'Betexprofits', who claim to be suited to evening and weekend betting.
Maybe. But I'm not so sure.
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Something feels 'not quite right' about Betexprofits
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I've had a look at the website for Betexpfrofits ( www.betexprofits.co.uk ) and I recommend you stay WELL CLEAR.
It may be a simple case of bad copywriting, but I've good reason to be very wary of this promotion.
First off, WHO is actually speaking to us here?
We're supposed to trust this person for their 'honesty'
(as they say in the sales piece) but they don't say who they are. There's no name attached. No photo. No publishing details. No background. No phone number.
The writer says this is NOT about laying horses, backing favourites, each way bets, backing more than 1 horse in a race, arbitrage, trading, in-running betting, or chasing losses...
So what IS it about? I am suspicious that he (or she!) hasn't even offered a hint as to what their secret is.
Why not?
They claim that you can bet at weekends and evenings, but offer no proof, no reason, no backup for this. There's no evidence or proof of anything here, except for a screen shot of a Betfair account, which could have been doctored.
Finally, and most importantly, there's no money back guarantee. If these tips are rubbish, and they probably will be, you'll never see your £97 again.
I reckon the only decent bet you can make with these guys is that you WON'T make money.
I'd lay a TENNER on it...
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If only they'd used my face
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Just think, they could have slapped my silly mugshot on the top of their promotion and I'd have been SOLD without even reading the rest.
Remember, my face sells. It's fact.
Later alligator!
Charlie Wright
The Biz Opp Jungle