How to make money from CDs that contain only words
Today’s Adventure in the Biz Opp Jungle:
‘In which Charlie feels rebellious, revisits the Bay Banking strategy, and reveals how to use eBay to expand almost any online business’
Hi
Well, that was a strange week.
For a while on Tuesday we had no Prime Minister.
It was like the teacher being away from class, leaving the nation alone....
We should all have gone to the pub, smoked INDOORS, drank until dawn, had a big ink fight on the street, pulled down each other’s trousers/skirts, stuck chewing gum under Britain’s chairs, and drawn “THE PRIME MINISTER IS A MASSIVE ***T” on the side of Westminster Palace.
But no. We just sat there waiting for the new bloke to arrive.
B-O-R-I-N-G.
In all the (non) excitement I completely failed to write Wednesday’s issue of the Biz Opp Jungle.
My excuse is: WHO CARES? THE HEADMASTER WAS AWAY!
Anyway, I’m back in class to update you on something I talked about a while back...
Bay Banking revisited
I don’t know if you remember, a few years ago I wrote a report about a new marketing method called Bay Banking.
It’s a cheeky method of using eBay to get customers and free advertising for your online business.
Every day millions of people search eBay for items that interest them. It means there are multiple thousands of potential buyers out there, all looking to spend money.
The idea of Bay Banking is that you sell a very simple information product on eBay for a low, unbeatable price. When customers buy the product, they then receive emails from you with offers for higher priced, affiliate products.
In short, you hook the customer up with something that makes you little or no profit... then you monetise your business by selling these people other products by email – either your own products, resell rights products you’ve bought, or affiliate products you get from places like Clickbank – the online electronic product catalogue.
What? Eh? Slow down Charlie!
Okay, I’ll explain it in basic steps
First you register with eBay.
Now, let’s say that your online business – or the online business you WANT to get into – is a website selling fitness products (books, videos, whatever).
You will need to create a basic ‘information product’ that relates to your business. That means a report, an ebook or a video course or demonstration based on fitness.
Even better, if you’ve bought a resell rights product lately, then you may have a dozen or more health information products you can package up very quickly.
Or you could take an out-of-copyright book from the public domain... or you could get something created for you at
http://www.elance.com
This is a website where you can hire freelance experts and writers to create a specially tailored information product for you.
Whatever you choose, the idea is that you create a report, or series of reports, on a subject area that will appeal to your customers...
Taking the fitness examples... it could be “17 Delicious Weight Loss Foods”… or “How to Burn Double the Calories For Half the Effort.”
The idea is that you list this sort of product on eBay. It doesn’t matter what price people pay for this as long as the cost of your postage and packaging is covered.
For the write-up on eBay, you list the benefits of your report in the strongest way possible.
Don’t sell it as a “4 page eBook report about fitness.” Instead, sell it as “Just Released! 22 New Secrets And Tips That Will Make You Fitter And Happier in Less Time and With Less Effort”.
The one big hitch...
A few years ago, you could sell e-books on eBay, but not anymore. New eBay rules say that you have to deliver a physical product that’s your own.
So what people are doing now is putting information products and videos onto CD. It’s really easy and because it’s such a low price, with useful information, customers don’t mind.
If you go and look for Think and Grow Rich on eBay, for example, you’ll see that people are selling this out-of-copyright book as an ebook on CD. To give it value, they offer loads of extra reports and tips on the same CD.
Some people have turned it into an audio product, which gives it a nice extra twist.
This CD method is pretty much the model now used by what I term ‘bay bankers’ – people who use eBay to make a profit for their own non-eBay business.
Your information product CD becomes an advertising tool that exploits eBay’s vast customer base. What you must do is include “free online course/newsletter/programme” as part of the promise, so that you can legally email your customer the “email course” you promised.
The power of having email addresses!
Now you have legal access to email addresses, you can send these people useful information that relates to their interest – fitness for example – but ALSO promoting your fitness products.
Really you’ve created an email newsletter, but it doesn’t have to be complicated or wordy and you’re not ‘going into publishing’. The idea is that you are simply staying in touch with potential customers, so you can promote your wares.
In your emails, talk one-to-one in normal everyday language, and offer them a few ideas or tips related to your chosen subject area.
Very soon you could have 20, 30, 40, 100, 200 or more customers buying your name generating report every week. These are now subscribers to your free weekly email newsletter. And those then become potential customers for your business.
If you want to know how to turn emails into an affiliate cash generator have a look
hereOr if you’re interested in setting up an ebusiness that’s already been researched, developed, with templates, products and market positioning ALL DONE IN ADVANCE, plus email consultancy and technical advice, then you might want to consider taking up one of the final places on my Omega Programme
hereLater alligator
Charlie Wright
The Biz Opp Jungle